What Is Small Business Saturday? When Is It Celebrated?

Small Business Saturday: Welcome to the world of small businesses! In this article, we dive into the significance of Small Business Saturday and when it is celebrated. As consumers, many of us are familiar with the hustle and bustle of big shopping events like Black Friday and Cyber Monday. But what about Small Business Saturday? This special day is all about supporting and showcasing the unique offerings of local businesses.

History And Origins Of Small Business Saturday:

Originating in the United States, Small Business Saturday falls on the Saturday after Thanksgiving. It was first observed in 2010 as a response to the challenges faced by small businesses during the recession. Small Business Saturday was created by American Express in an effort to encourage consumers to support their local economies and help small businesses thrive. Since then, it has grown into a global movement, encouraging shoppers to divert their attention from big retail chains and instead shop from local merchants, artisans, and service providers.

Small Business Saturday has become more than just a shopping day. It has become a symbol of community support and an opportunity to celebrate the vital role that small businesses play in our society. By dedicating a day to shine a spotlight on these local establishments, we can help stimulate economic growth and preserve the unique charm of our neighborhoods. It is celebrated on November 26th.

small business saturday

Importance Of Supporting Small Businesses:

Supporting small businesses is not just about making a purchase; it’s about making a difference. When you choose to shop at a small business, you are making a conscious decision to support your local economy and invest in your community. Small businesses are the backbone of our economy, employing millions of people and driving innovation and growth.

By patronizing small businesses, you are helping to create jobs, boost wages, and foster entrepreneurship. Studies have shown that for every dollar spent at a small business, 67 cents stays in the local community. This means that your purchase has a direct impact on the livelihoods of those who live and work in your neighborhood. Additionally, small businesses often offer unique products and services that you won’t find at big-box stores, providing you with a more personalized and authentic shopping experience.

Small Business Saturday Statistics And Impact:

Small Business Saturday has gained significant traction over the years, with millions of consumers and businesses participating in the movement. According to American Express, an estimated 110 million people shopped small on Small Business Saturday in 2019, showing a steady increase in participation compared to previous years. This surge in support has translated into a substantial economic impact, with consumers spending an estimated $19.6 billion at independent retailers and restaurants on Small Business Saturday in 2019.

The impact of Small Business Saturday goes beyond the financial aspect. It fosters a sense of community and unity, bringing people together to celebrate and support the small businesses that make their neighborhoods unique. This day serves as a reminder of the importance of shopping locally and supporting the individuals and families behind these enterprises.

How To Participate In Small Business Saturday?

Participating in Small Business Saturday is easy and rewarding. The first step is to identify the small businesses in your area that you would like to support. This could include local retailers, restaurants, cafes, salons, spas, and even professional service providers like photographers or accountants. Take the time to research and discover hidden gems within your community.

Once you have identified the businesses you want to support, make a plan for your Small Business Saturday shopping experience. Consider creating a budget and a shopping list to help you stay focused. Invite your friends and family to join you and make it a group outing. By making a collective effort, you can maximize the impact of your support and create a memorable experience for everyone involved.

Promoting Your Small Business For Small Business Saturday:

If you are a small business owner, Small Business Saturday presents a unique opportunity to promote your products or services and attract new customers. Start by creating a marketing plan specifically tailored to this day. Leverage your social media platforms to generate buzz and excitement. Use hashtags such as #ShopSmall or #SmallBusinessSaturday to join the larger conversation and increase your online visibility.

Additionally, consider partnering with other local businesses to cross-promote each other’s offerings. Collaborate on giveaways, discounts, or special events to create a sense of community and encourage customers to explore multiple small businesses in your area. Don’t forget to update your website and online listings with any special promotions or deals you may be offering on Small Business Saturday.

Small Business Saturday Marketing Ideas And Strategies:

To make the most of Small Business Saturday, it’s important to have a well-thought-out marketing strategy in place. Here are some ideas to help you get started:

  • Offer special discounts or promotions exclusively for Small Business Saturday shoppers.
  • Create a festive atmosphere in your store with decorations and music.
  • Host a small business showcase event where local vendors can set up booths and showcase their products or services.
  • Collaborate with other businesses to create a Small Business Saturday passport program, where customers can collect stamps or stickers for visiting multiple participating businesses.
  • Implement a referral program to encourage your customers to bring in new shoppers.
  • Run a social media contest or giveaway to engage your audience and generate excitement leading up to the day.

Remember, the key is to create a unique and memorable experience for your customers that will make them want to support your business not just on Small Business Saturday, but throughout the year.

Small Business Saturday Events And Promotions:

Small Business Saturday is not just a day for shopping; it’s also an opportunity for small businesses to connect with their communities and showcase their offerings. Consider hosting special events or promotions to attract customers and create a memorable experience. Here are some ideas:

  • Live demonstrations or workshops showcasing your products or services.
  • Collaborative pop-up events with other local businesses.
  • Food tastings or samples to entice customers to try your products.
  • Raffles or giveaways for customers who make a purchase on Small Business Saturday.
  • Live music or entertainment to create a festive atmosphere.

By offering unique experiences and going above and beyond, you can create a lasting impression on your customers and encourage them to continue supporting your business long after Small Business Saturday.

Small Business Success Stories:

It has had a profound impact on countless small businesses across the globe. Here are a few success stories that demonstrate the power of this movement:

  • A local bookstore in a small town experienced a significant increase in foot traffic and sales on this Saturday. As a result, they were able to expand their inventory and hire additional staff.
  • A small bakery saw a surge in online orders after promoting its special on this s Saturday menu on social media. This increased exposure helped them gain new customers who regularly order from them.
  • A handmade jewelry shop collaborated with other local artisans for a Small Business Saturday market. The event attracted hundreds of visitors and resulted in increased sales for all the participating businesses.


Small Business Saturday is more than just a shopping day; it is a celebration of the unique charm and character that small businesses bring to our communities. By supporting small businesses, we are investing in the future of our neighborhoods, helping them thrive and grow.

It is important for consumers and businesses alike to recognize the importance of shopping local. They have to support small businesses throughout the year, not just on this Saturday. By making a conscious effort to divert our spending to local establishments, we can create a more sustainable and vibrant economy.

So, mark your calendars to celebrate and support the backbone of our economy. The small businesses that make our communities unique and prosperous. Let’s join together in making a difference, one small business at a time.

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